Hello, I’m
Kevin Hendricks
Industrial Design
With over 20 years of experience as a professional Industrial Designer, I've collaborated with others to develop new products or enhance existing ones to ensure their marketability. This portfolio will guide you through my creative process and showcase just a few of the projects I've worked on over the years.
The MAX Trainer
Create a new modality that is compact and efficient for accomplishing a full body workout, in a short time, to maximize calorie burn for people with limited time and space.
Smartbase & Stand
Upgrade dumbbells with a smart base and connected mobile app to track weight, reps and workout data for users. The updated design to feature a modern, simple and furniture-like aesthetic for both the smart base and stand.
SelectTech Barbell
Produce a space-saving barbell set by consolidating 11 separate weighted bars into 2 bars (a straight-bar and a curl-bar). These barbells will have dials that allow for quick weight adjustments in increments of 10 lbs, providing a range of 20-80 lbs. Additionally, an upgrade would increase the maximum weight capacity to 120 lbs.
Smart Strength Coach
Design a connected product with a large touchscreen that can coach users through subscription-based workout routines in portrait mode, and easily switch to an entertainment mode in landscape to watch streaming content. It will feature a camera, premium audio, storage for workout gear and a modern, furniture-like design language.
Lateral X Trainer
Transform a commercial grade product from Octane Fitness into a smaller, retail version for the Bowflex home line. The product would cater to North American women aged 18-40 years old. The design will feature the Bowflex brand aesthetic and include a new resistance engine created by the in-house Mechanical Engineering team.
Concept Sketching
This section highlights my sketching style for early concept generation and mid-stage refinement of select projects. I've used a mix of traditional hand sketching and digital tools like Sketchbook, Photoshop, Illustrator and Solidworks to create simple or refined sketches, depending on the project's needs and complexity.
Finished Products
As Lead Designer, I developed overall designs and intricate details, while also handling lower-level engineering tasks. On other projects, I served as Support Designer, providing assistance with specific parts and general plastics engineering support. Finally, as Production Designer, I executed technical work required to launch products on behalf of other designers.
