Bowflex
SelectTech Barbell
2019 - 2021
Preview
Process, Production
Visual Brand Language
Ideation Sketching
Solidworks Modeling
Keyshot Renderings
Marketing Collateral
Result
These barbells have allowed users who are short on space but still want the versatility of mulitiple straight and curl bars to maintain their floorspace for workouts rather than for storage of equipment. Also, it's a budget-friendly set that has brought a wide range of smaller accessory barbells found in a commercial gym to the comfort of a home, all without sacrificing the desired weight range or the unnecessary expense of buying 11 individually weighted bars.
Awards
Media
Patent